As one-fourth of the creative team behind Sunny Sixteen, formerly represented by Rakish, he and his colleagues produce fun, thought-provoking, high-quality content for major brands like Dramamine, Home Depot, and National Geographic.

On his YouTube channel, Cine Dailies, Joshua takes viewers behind the scenes of his productions. He explores filmmaking gear and shares creative workflows to help aspiring filmmakers and connect with experienced professionals.

His work combines polished cinematography with real-world textures of life. This is clear in Sunny Sixteen's award-winning documentary-commercial, "The Last Barf Bag," which explores and honors a fading pastime of an underground community of barf bag collectors. The film won a Grand Prix at the Cannes Lions in 2024.

Over his ten years online, Joshua has created branded content for well-known companies in the creator space, including Fujifilm, Creative Solutions, Blackmagic Design, Moment, and DJI. He captures a variety of topics, from unusual hobbies to everyday family moments, always focusing on authenticity and depth in storytelling. Above all, Joshua values faith, family, and a love for storytelling. As a parent and devoted Christian, he draws inspiration from everyday life and strives to bring purpose and honesty to commercial and narrative filmmaking.